How to Write Marketing Emails (PLR)

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• Release Date - 2009
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Product Summary

A popular way for companies to communicate directly with consumers today is to use email. Email serves a variety of functions including sales promotions and being a means of education about products and services. Messages also can include branding with logos and / or tag lines, and they can offer direct response tools like reply links, emails, telephone, and fax numbers.


Basic email message writing comes across much better with skill that can be learned. Main focus should be placed on the tone of speech and grammatical language in the body of the message.


Points Which should be Remembered for Writing the email

The subject line should be exciting, making the reader want to open the mail and read the further text.

Keep the subject line brief.

Make sure to include details about the sender to comply with spamming laws. Check spamcop or other "anti-spam" sites in your favorite search engine for more info.

Develop the body of the email; i.e. the message, with a good introduction followed by well-described paragraphs. Avoid hype and misleading readers.

Use your email spelling and grammar check tools. And don't "shout" or use all capital letters.

Practice and read emails that come your way. Learn to write messages that you'd like to receive and improve your communications.

Be Prepared with Email Messages

When you create email messages to send, do like the Boy Scouts and "Be Prepared." Prepare with a small arsenal of marketing tools to use in advance as follows.

Marketing Tools

Folder create a folder on your computer & in print form for "email marketing" and keep ideas you have for future campaigns there. Save favorite emails there you get from others, too, as inspiration. You can use these as templates to create your own unique messages.

Headlines Start a Microsoft Word or text document where you list favorite headlines and ideas for future headlines.

PS People like to head straight to this area first, many gurus say. So Create a document in your email marketing folder with favorite "PS" remarks; special sales, freebies, etc.

Guarantee Ditto with guarantees. Which guarantees are listed on items you've purchased recently? Use these as starters. They attracted you!

Reference Guides Keep handy reference sites like Dictionary.com or favorite encyclopedias book marked in a special Favorites folder on your computer. Keep print editions available nearby, too!

With the right bunch of marketing tools gathered ahead, you can "Be Prepared." Start

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