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Description
Scientific Advertising by Claude Hopkins
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The advertising profession of late has fallen off the shoulders of its giants Hopkins, Caples, Bernbach, Burnett, Rubicam, Ogilvy and others. Even direct marketing, the profession that most closely adheres to Hopkins' crystal clear, succinct approach, is often in danger of taking the road most traveled and following its advertising brethren into the heart of the woods to wander aimlessly. | ||||||||||||||||
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