Bing To Win - eBook

• Download File Size - 93.4 MB
• eBook Format - PDF
• Reading Requirements - Any PDF reader
• Number of Pages - 47
• Release Date - 2016
• Suggested Retail Price - $13.15

Product Summary

Discover how to take advantage of all the unique features of Bing Ads to generate well-targeted traffic to your site.

When it comes to PPC or pay-per-click advertising, only one word will often come to mind: Google AdWords. Google AdWords is by far the biggest PPC platform and the one that most new marketers will go to first. But there are other options out there. And actually, focussing on only Google AdWords can be a big mistake for your campaign. We'll look in more detail at why this is in the coming chapters but suffice to say that Google AdWords is actually more expensive, more competitive and less precise in many ways.

This is where Bing comes in. Bing can help you to reach an entirely different section of your market while avoiding direct competition with some of the bigger competitors in the field. As we'll learn, Bing can offer you the perfect 'back door' and even help your rankings on Google. It's the perfect starting point for the small, lean business and a very wise 'backup' source of traffic for ALL online businesses.

The big tip? Invest in Bing. Bing might not be as big as Google but that's actually it's advantage - you'll pay less and get seen more, meaning that you can bring many more visitors to your site without directly competing with the biggest players in your niche. At the same time, this way, you can give yourself a boost and start to grow your audience even with less of a budget in the bank.

In this book, you'll learn more about Bing and how it differs to Google. You'll learn why it's crucial to start paying attention to Bing and you'll learn how to take advantage of all its unique features. At the same time, we'll also be going in depth looking at the best practices for creating successful PPC advertising campaigns on Google OR Bing and we'll see how this can be employed as part of a comprehensive business plan.

• An Introduction to Bing Ads
• Why It's Time to Wake Up to Bing
• The Massive Opportunity You Can't Afford to Miss
• More Reasons That Bing Ads May be Better Than AdSense
• How Bing Ads (And PPC) Work
• Targeting & Creating a Great PPC Campaign
• PPC and Your Business Model - Selecting Your Budget
• Designing Your Ads
• Choosing Your Keywords
• Customer Lifetime Value and Watching Metrics
• Getting Started With Bing Ads
• Importing Google AdWords Campaigns
• Setting Up a New Campaign
• Managing and Tracking Campaigns
• Advanced Bing Ads
• Setting Up Goals
• Why SEO for Bing Matters
• An Introduction to SEO
• Why Bing Ads and SEO Are a Match Made in Heaven
• Your Master Guide to SEO for Bing
• How Bing Likes to Take Things Literally
• Why User Engagement Matters
• Click Through Rates Matter Too
• Why Social Signals Are Big on Bing
• More About Crawl Depth
• Respect Your Elder (Content)
• And Now for Some Rapid Fire Differences
• Bing SEO - The Next Steps
• Extra Tips and Techniques for Better Success
• Bing Webmaster Tools and More Utilities
• Some Tips to Improve Your Ad Position
• And Much More!

Reseller Tools

• Includes Sales Page - Yes
• Includes Download Page - Yes
• Other Included Pages - Checklist, Mindmap, Resource Report, Legal Pages
• Notable Reseller Extras - Articles, Email Swipes, Social Media Images, Banners

Distribution Rights

• Resale Rights - Yes
• Master Resale Rights - Yes
• Private Label Rights - No
• Giveaway Rights - No
• Offered as a Bonus - Yes
• Full Product Copyrights - No
• Full Graphic Copyrights - No
• May Modify Product - Yes (Sales Page only)
• Packaged with Other Products - Yes
• Added to Paid Membership Websites - Yes
• Added to Free Membership Websites - No
• May Publish Offline - No
• May Sell on Auction Websites - No