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Learn how Bing Ads can do wonderful things for your business and send a huge amount of targeted traffic to your website.
When it comes to PPC or pay-per-click advertising, only one word will often come to mind: Google AdWords. Google
AdWords is by far the biggest PPC platform and the one that most new marketers will go to
first. But there are other options out there. And actually, focussing on only Google AdWords can
be a big mistake for your campaign. We'll look in more detail at why this is in the coming
chapters but suffice to say that Google AdWords is actually more expensive, more
competitive and less precise in many ways.
This is where Bing comes in. Bing can help you to reach an entirely different section of your
market while avoiding direct competition with some of the bigger competitors in the field.
As we'll learn, Bing can offer you the perfect 'back door' and even help your rankings on
Google. It's the perfect starting point for the small, lean business and a very wise 'backup'
source of traffic for ALL online businesses.
The big tip? Invest in Bing. Bing might not be as big as Google but that's actually it's
advantage - you'll pay less and get seen more, meaning that you can bring many more
visitors to your site without directly competing with the biggest players in your niche. At the
same time, this way, you can give yourself a boost and start to grow your audience even
with less of a budget in the bank.
In this book, you'll learn more about Bing and how it differs to Google. You'll learn why it's
crucial to start paying attention to Bing and you'll learn how to take advantage of all its
unique features. At the same time, we'll also be going in depth looking at the best practices
for creating successful PPC advertising campaigns on Google OR Bing and we'll see how this
can be employed as part of a comprehensive business plan.
Reach a bigger audience by taknig advantage of all the unique features of Bing Ads.
You can think of this like your back door to success online. You can't tackle the biggest brands
on Google head-on, so instead you're taking a round-about route in order to avoid that direct
competition and to find an alternative route to the top. In doing that, you'll find that you can
start to build momentum and generate some income. You then only need to try and break into
Google AdWords once you've built up some momentum and some funds.
There are more benefits to this strategy too. For starters, success on Bing Ads will actually be
good for your Google SEO! Why? Because Bing ads brings exposure just like any other type of
advertising. That means more people visiting your site and if your site is good, that's going to
mean more people sharing your site on social media, on forums or on their own blogs. If you
can target the right kinds of people, then you can see some big successes. In short then, this
gives you the momentum you need to start growing your backlinks profile and in turn, that's
going to improve your ranking on Google...
Then there's the fact that you can use Bing as a form of experimentation. Because it doesn't
cost as much (and you have some unique tools, as we'll see in the next chapter), you can use
Bing to experiment with different keywords, different pricing strategies and different headlines.
There's a smaller audience here and that means there will be lower repercussions for a
mishandled campaign. And these facts mean you can use Bing to find out which strategies are
working for your business and then to carry those over to Google once they work...
Get these 10 exclusive, step-by-step video tutorials that'll inform you of everything
you need to know to start making a splash through Bing Ads.
Distribution Rights
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Follow These Simple Steps and Start Experimenting with Pay Per Click, you will have an unlimited supply of traffic at your fingertips, just waiting to be converted into sales.