Color Attracts

The Special Report “Color Attracts: Increase Your Sales by Choosing the Right Color” shows you a simple 3-Step Method of increasing your sales with color. It is quick, easy and anyone can do it!

So, the secret is out: Website color schemes are an important part of making sales.

Are your website color schemes ... quite right?

You know that your website design works ... but somehow it just doesn't look quite right. It may be that the color scheme of your site is a bit "off".

If you think so, so will your visitors. They may not know why, but it won't look right to them. I’ve been doing design work for over 20 years both online & off. What I’ve noticed is if your visitor doesn’t like the color scheme, their reaction is usually immediate, they just click away.


What color scheme should you use?

There is a big difference between personal and marketing websites. With a personal site, you basically do whatever you like, it is a matter of taste, yours.

But, when it has to do with marketing, especially niche marketing, it is another world.

Generally color association is common sense: blues are usually associated with serenity & trust; red with impulse buying (big red headlines – sound familiar?). What is important to note is that color causes emotional reactions, and in order to create these effects on your visitors, you need to find the right color for your niche.


Do you know the answers to the following questions...

What is an effective color in selling children's toys? (page 21)
If you're selling food related products, which color is best for that market? (page 15)
What is the best color to use when selling medicine products? (page 12)
Which colors do men prefer? And women? (page 19)
What color is most popularly used by banks and financial institutions? (page 11)
It is so important to understand your niche. Selling the hottest snowboards? – find exciting and compelling (oops, make that COOL) colors and the attraction and emotions will follow. Is your niche a bit more conservative – say financing & loans? The snowboard colors probably wouldn’t work as well – unless you are the online trading firm with the purple/lime green logo (etrade), who would have guessed that one. :-)