Discover why you should ensure your website is optimized for speed and learn how to make it load fast on all platforms.
Why does it matter if a website takes 5 or more seconds to load? Why do we hate sites like these? Admit it, you dislike waiting and staring at your computer or mobile phone screen as a web page loads ever so slowly.
The answer lies in our desire for instant gratification. We're living in a fastpaced world, and we want things to happen when we want them to happen! Of course, in many situations, instant gratification is impossible no matter how hard you will it to become possible. In the online world, however, we're all spoiled for choices. We've got blazing-fast Internet connections at home, at work, and even while on the go.
When we type something on Google (or whatever your favorite search engine may be), we want answers right away. We expect information to magically appear right in front of us with just a single swipe or a single mouse click.
When we click on a link, and it takes more than a few seconds to load, we hit the back button so hard our fingers literally throb with pain. We go back to Google and click on another link until we find a website that loads instantly
If people leave before your site even loads, then you really can't blame them now, can you? After all, you're not the only website on the Internet. You've got tons of competition. Why should they bother waiting for you if they've got better and faster websites to check out?
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