Benefits associated with having a fast website are very real. Website speed optimization is not a subject to be taken lightly.
Why does it matter if a website takes 5 or more seconds to load? Why do we hate sites like these? Admit it, you dislike waiting and staring at your computer or mobile phone screen as a web page loads ever so slowly.
The answer lies in our desire for instant gratification. We're living in a fastpaced world, and we want things to happen when we want them to happen! Of course, in many situations, instant gratification is impossible no matter how hard you will it to become possible. In the online world, however, we're all spoiled for choices. We've got blazing-fast Internet connections at home, at work, and even while on the go.
When we type something on Google (or whatever your favorite search engine may be), we want answers right away. We expect information to magically appear right in front of us with just a single swipe or a single mouse click.
When we click on a link, and it takes more than a few seconds to load, we hit the back button so hard our fingers literally throb with pain. We go back to Google and click on another link until we find a website that loads instantly
If people leave before your site even loads, then you really can't blame them now, can you? After all, you're not the only website on the Internet. You've got tons of competition. Why should they bother waiting for you if they've got better and faster websites to check out?
Fast loading sites are the norm nowadays, not the exception.
Instead of your site getting all that traffic, it's your competitors benefiting hugely from your slow website! They're the ones getting all that free traffic. They're the ones getting people to sign up to their mailing lists. They're the ones people are buying stuff from and booking appointments on. Not you.
If your website weren't slow in the first place, then people wouldn't have clicked on that back button to go check out your competitors. They would have remained on your website. They would have read your awesome, valuable content. They would have signed up to your mailing list. They would have bought your product and your services.
So, what can you do then? Well, at this point, giving up shouldn't be an option especially if your site's already ranking on Google. You've also spent a considerable amount of time creating and launching your website, making sure it looks good, writing good content you know people and search engines will love.
You've invested time, money and energy into your web property. You can't quit when you can tweak your website to make it run as fast as it possibly can! What you've got to do now is work on optimizing your website's speed by making it run as fast and as efficiently as possible. You've come this far so tweaking your site to make it run faster is a must.
Get these 10 exclusive, step-by-step video tutorials that'll show you how to work on making sure your site loads fast on both desktop and mobile browsers.
Discover why you should ensure your website is optimized for speed and learn how to make it load fast on all platforms.
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