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Benefits associated with having a fast website are very real. Website speed optimization is not a subject to be taken lightly.
Why does it matter if a website takes 5 or more seconds to load? Why
do we hate sites like these? Admit it, you dislike waiting and staring at
your computer or mobile phone screen as a web page loads ever so
slowly.
The answer lies in our desire for instant gratification. We're living in a fastpaced world, and we want things to happen when we want them to happen!
Of course, in many situations, instant gratification is impossible no matter
how hard you will it to become possible. In the online world, however, we're all spoiled for choices. We've got
blazing-fast Internet connections at home, at work, and even while on the
go.
When we type something on Google (or whatever your favorite search
engine may be), we want answers right away. We expect information to
magically appear right in front of us with just a single swipe or a single
mouse click.
When we click on a link, and it takes more than a few seconds to load, we
hit the back button so hard our fingers literally throb with pain. We go back
to Google and click on another link until we find a website that loads
instantly
If people leave before your site even loads, then you really can't blame
them now, can you? After all, you're not the only website on the Internet.
You've got tons of competition. Why should they bother waiting for you if
they've got better and faster websites to check out?
Fast loading sites are the norm nowadays, not the exception.
Instead of your site getting all that traffic, it's your competitors benefiting
hugely from your slow website! They're the ones getting all that free traffic.
They're the ones getting people to sign up to their mailing lists. They're the
ones people are buying stuff from and booking appointments on. Not you.
If your website weren't slow in the first place, then people wouldn't have
clicked on that back button to go check out your competitors. They would
have remained on your website. They would have read your awesome,
valuable content. They would have signed up to your mailing list. They
would have bought your product and your services.
So, what can you do then? Well, at this point, giving up shouldn't be an option especially if your site's
already ranking on Google. You've also spent a considerable amount of
time creating and launching your website, making sure it looks good,
writing good content you know people and search engines will love.
You've invested time, money and energy into your web property. You can't
quit when you can tweak your website to make it run as fast as it possibly
can! What you've got to do now is work on optimizing your website's speed by
making it run as fast and as efficiently as possible. You've come this far so
tweaking your site to make it run faster is a must.
Get these 10 exclusive, step-by-step video tutorials that'll show you how to work on making sure your site loads fast on both desktop and mobile browsers.
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